Shiprocket consolidates its e-commerce tools into one AI platform called Fastrr

Shiprocket on Thursday launched Fastrr, an AI-powered checkout platform designed to reduce friction and improve conversion rates for online brands operating in India’s e-commerce space. Described as an AI-native pre-order suite, Fastrr consolidates Shiprocket’s existing pre-order commerce stack into a single intelligent platform.

The company says the move addresses a growing challenge for online sellers: as brands increasingly rely on multiple point solutions to manage the pre-order customer journey, their technology stacks have become fragmented and operationally complex, often resulting in disconnected customer experiences and inefficiencies. Fastrr brings Shiprocket’s proven capabilities across the entire pre-order journey into one AI-native suite, helping brands acquire, understand and convert customer intent through AI-powered experiences.

Saahil Goel, MD & CEO of Shiprocket, tied the launch to a broader shift he sees in Indian business. “We are at the point where AI is becoming table stakes for every Indian business. The founders who embed AI into the businesses they build over the next 12 months will create a compounding advantage that others will find increasingly difficult to close,” Goel said, describing Fastrr as the company’s answer to that opportunity.

By bringing together intelligent capabilities that help businesses acquire, convert and engage customers more effectively through a single platform, Shiprocket is positioning Fastrr as a way for online brands to deliver more personalised shopping experiences while cutting down on the operational overhead of managing separate checkout and pre-order tools.